I hereby apologise for the quality of the images. Sadly, my Canon died before I got to the shoot, and the iPhone had to do...
Tom poses in this wacked-out white car | I catch a startled look from one of the GORGEOUS models
The iconic All Saints sewing machines in a huge warehouse
This fabulous centre-piece is featured in the interactive experience. It was pretty special.
So much so I took a couple of photos of it... how freaking awesome is it?!
Shots of the campaign | The models check out their shots with a critical eye (they all looked stunning)
The warehouse was an excellent choice to shoot in | The team get the smoke machine working
A final shot of the models getting final tweaks and preening before the last take.
What was fascinating was the vision and integrity that goes into the art direction of a shoot like this. The passion in every take and attention to detail was palpable, and it created the gorgeous campaign video and totally did the brand justice. I'm so pleased I was able to be there and I hope my pictures gave you a little cheeky peek into the shoot backstage!
If you could go backstage anywhere, where would it be?