We are All Saints - Backstage

I was lucky enough to get a sneaky peak into the All Saints collection - which you can now view in it's gorgeous entirety here. I've kept this under wraps so as not to spoil anything, but now I can show you my exclusive backstage snaps of what went on!

I hereby apologise for the quality of the images. Sadly, my Canon died before I got to the shoot, and the iPhone had to do...

Tom poses in this wacked-out white car | I catch a startled look from one of the GORGEOUS models

The iconic All Saints sewing machines in a huge warehouse

This fabulous centre-piece is featured in the interactive experience. It was pretty special.

So much so I took a couple of photos of it... how freaking awesome is it?!

Shots of the campaign | The models check out their shots with a critical eye (they all looked stunning)

The warehouse was an excellent choice to shoot in | The team get the smoke machine working

A final shot of the models getting final tweaks and preening before the last take.

What was fascinating was the vision and integrity that goes into the art direction of a shoot like this. The passion in every take and attention to detail was palpable, and it created the gorgeous campaign video and totally did the brand justice. I'm so pleased I was able to be there and I hope my pictures gave you a little cheeky peek into the shoot backstage!

If you could go backstage anywhere, where would it be?

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